Lia Figueredo
Advisor

Lia Figueredo approaches reality from a place of academic inquiry coupled with childlike wonder. She is a noted marketing savant with a proven skillset spanning art direction, event production, postmodern literature, and a little electric guitar. A globetrotting Miami native, she began her career in the editorial department of Ocean Drive Magazine, then moved on to oversee ad campaigns at Miami New Times, serve as the Marketing Director of various travel publications, and ultimately launch her first advertising agency and creative studio, Milk Media Co., which serviced clients including Pepsi, Goldman Properties, Pincho Factory, and other notable local brands.

Currently, she is co-founder and Chief Strategy Officer at DEFY, a full-service culture marketing agency servicing Budweiser, Bud Light, Stella Artois, and Beck’s. In her leisure time she scours cities in search of the dark nooks where bands begin their ascension to acclaim, and occasionally brings them home to Miami. She lives in South Beach with her husband, schnauzer, and tabby cat.

What I aim to do with Metro 1 is curate concepts for their developments and partners as they continue to explore new frontiers in shaping Miami.

The best advice I've been given is that business is inherently personal. On the weekend you can find me knee-deep in a novel or picking away at my Telecaster.